After a short stint working in business after university, Sally Biddulph started her new career in journalism in newspapers writing for The Times and The Sunday Telegraph before moving into broadcasting, working in radio in Bern, Switzerland. Later, Sally Biddulph joined Westcountry Live in Plymouth as a production journalist, before branching out as a reporter and newsreader at ITV News Central in Abingdon and then a Political Correspondent for Thames Valley Tonight in Westminster.
Sally Biddulph joined ITN in 2009, to work for the national ITV News. Since joining the company, Sally Biddulph has been News Correspondent, Political Correspondent and a relief presenter on ITV News at 5:30, ITV Lunchtime News and ITV News Saturday primetime bulletins. Since 2014, Sally Biddulph is a newsreader for ITV News London during Good Morning Britain and reporter on ITV Lunchtime News. Sally Biddulph also presents weekend daytime updates for ITV News and ITV News London on a rotating basis.