Barbara Serra’s journalistic career started at the BBC, as a researcher. She spent three years working as a producer/presenter for BBC London News and produced on Radio 4’s Today programme. She regularly presented EuroNews on BBC Radio Five Live. Her most challenging on-air moment was having to improvise a 5-minute radio bulletin without any scripts due to a technical mishap.
In 2003, Barbara Serra joined Sky News as a reporter, working on both domestic and international assignments. Barbara Serra covered a wide range of stories, from the death of Pope John Paul II in Rome, to the Michael Jackson trial in California. In July 2005, as part of a Sky News deal to deliver Five News, Barbara Serra became presenter of the evening News on four nights on Five.
Barbara Serra joined Al Jazeera English in April 2006 as part of its launch-team, based in its London office. Having started as a London-based European reporter, she now works primarily as a London anchor on the flagship programme Newshour. Barbara Serra also presents the programmes People & Power and Streetfood Palermo. Since September 2007, Barbara Serra has co-presented on Italian state TV RAI, on a weekly programme called TV Talk from the Al Jazeera studios in London.